Little else captivates the imagination more than seeing the fastest humans streak down a track or watching others defy gravity.
But as viewers, our ability to enjoy those athletic feats depends on the many people behind the scenes—including those in public relations. With the 2012 Games kicking off this weekend in London, here are five PR lessons we can learn from the Olympics:
Find unique ways to attract attention.
The Olympics, and many athletic programs, have found new and novel ways to promote their athletes, drawing in otherwise disinterested audiences.
Take, for example, Kansas State University, and its promotion of Erik Kynard, the 2011 NCAA high jump champion. Leading up to this year’s Big 12 league championships, the school created a video to showcase his skills. The buzz around the video quickly turned Kynard from track star into on-campus and online icon. Watch for Kynard in London representing the U.S.
Prepare for all situations.