Social Media 5 practices for effective B2B content marketers Content marketing isn’t only something that businesses do to lure consumers. It’s just as important for businesses that market to other businesses, and it takes considerable work. By Jackson WightmanMay 19, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.