How can mid- and senior-level PR executives move past the constant speculation of what lies ahead to take charge and implement new, actionable PR initiatives that will shape their companies’ futures?
To become an influential leader, there are five qualities PR pros must possess:
1. Vision: Visionary leaders are big-picture thinkers. They see beyond what is, and envision what could be. In PR, the key is to always look ahead, anticipate trends, see where the industry is going and visualize where your company can go. It’s critical to consistently search for opportunities and develop new, creative ideas.
2. Inquisitiveness: Those with inquisitive minds fearlessly question, explore and understand what is beyond their comfort zones. Being a leader does not mean your learning process stops. There is a larger call to absorb knowledge—especially in such an evolving market.