5 questions that nag social media marketers

They want to know which tools and tactics will work best for them, how to create a strategy, and how to measure results. The answers are nuanced.

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The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released last month and the results weren’t overwhelmingly surprising.

More than 3,000 marketers were surveyed and, although the report finds they place very high value on social media, the increase is only 3 percentage points over last year. That said, the percentage—86 percent—is pretty high.

In other words, more than 2,500 marketers place a very high value on social media.

That’s great—but what concerns me is where they want to focus:

• Tactics and engagement
• YouTube
• Blogging
• Podcasting
• Measurement
• Increased exposure

It’s 2013, and we’re still trying to figure out how to use social media to engage, how to increase exposure, and what videos, blogging, and podcasting mean to our individual organizations.

This makes me sad.

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