Heck, my 92-year-old grandma could get media coverage for a product if she had the right names and phone numbers.
Similarly, any social media agency can grow the followers on your channel with no regard for the type of people they’re attracting.
So, your agency gets your products and services press coverage, and your social media channel numbers are consistently growing. Now what?
There comes a time in which every organization must look at its agency and determine its value and whether it’s a true business partner. A regular, open dialogue with your agency is imperative, and neither party should have an issue about being transparent with its progress and goals.
So, what questions should your firm be asking?