5 reasons corporate social media fails Here’s No. 4 on the list: “The lack of content that is compelling, engaging, interesting or valuable. At the end of the day, great content and stories make social media successful.” Word! By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.