You don’t want to give competitors more traffic, of course, but collecting and sharing content that doesn’t directly compete with your brand is a great way to feed the content monster and not exhaust yourself.
Here are five reasons why PR and marketing pros should curate content:
1. You can save time and resources.
Constantly creating articles, videos and images can become a huge strain on your communications team, and as a result, the quality of your brand’s content can suffer.
Instead of being pressed to churn out more and more content, ask your marketing or social media team to find great visuals and stories online. Mix them with original content from your organization to share on social media platforms.
2. You can demonstrate uses for your products and services.
Sometimes showing is way more effective than telling.