5 reasons to use an infographic as a press release

Not only will it communicate your client’s message more effectively, but also it help your message stand out among a crowded field of pitches.

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Currently, one of my favorite variations on the press release variations is the infographic. They have been the rage online for a while now.

In case you don’t know, infographics are visual representations of information or data. Here’s an example of an infographic that shows the differences in government vs. private sector compensation.

Why are infographics so effective? And why should you consider doing a press release in infographic style? Here are five reasons.

1. Infographics clearly explain even the most complex issues. A lot of people are visual learners. So, combining text with compelling imagery can be helpful for getting your point across more effectively. It also makes your story just look more interesting.

2. Infographics stand out from traditional press releases. Reporters are bombarded with press releases all day long. Most of them look and sound the exact same. By sending an infographic rather than a traditional press release, you give yourself a much better chance of standing out and capturing the reporter’s attention.

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