5 reasons to use ‘influencer’ marketing

If you’re wondering whether working with social media rockstars and well followed bloggers is right for your brand, these considerations will help you decide. 

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After all, studies show that 90 percent of consumers trust recommendations from an influencer vs. just the 33 percent that trust ads.

But that said, you might not be sure that influencer marketing is the right fit for your brand. You’re a thoughtful marketer. You don’t jump into the latest social media fads, and value proven research before executing a new tactic.

Though there are many opportunities for “influencer marketing,” we’ve taken the guesswork out of your decision making process.

Below are five tried and true times when reaching out to bloggers and active members of the online community is the right strategic answer:

1. You know you need a long-term spokesperson, but Kelly Ripa and Ashton Kutcher are out of your budget.

Don’t fret. The right online rockstar has established trust with their audience and a proven track record of driving action, all at a palatable price point.

2. You need eyeballs on your latest white paper or infographic.

Don’t let good content die.

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