5 reasons women are effective PR leaders

Men hold more positions of power than women in the PR industry—even though females far outnumber males in public relations. Here’s why that needs to change.

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Our industry is missing out on an untapped resource.

An Open Forum study comparing growth of firms led by men and women revealed that women-owned companies have been more successful than their male counter parts, growing at nearly double the rate in the last several years. A separate Catalyst study showed that companies with the most women in senior management had higher returns on equities—by more than a third.

Why are women such effective leaders?

1. Women are active listeners. Women know when it’s time to listen and tend to be more empathetic than men. We’re able to more clearly understand the needs of others because we connect on a deeper level. This enables us to be more attuned to client’s needs and more sincere in the delivery of language, creating the possibility for satisfied, long-term customers.

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