5 reasons you should NOT measure Facebook fans

For better success, measure these three aspects of your brand’s Facebook page.

Want to compare other celebrities on Facebook? AllFacebook has released a page that does just that:

What does that tell you about these brands and artists?


Don Bartholomew (a.k.a. MetricsMan) describes Facebook Fans and Twitter followers as vanity metrics.

Here are five reasons they should not be used to measure social media success:

1. They are not a measure of impressions. Measuring impressions has been described as an old-fashion metric, but counting fans isn’t even that. Hypebot recently released a study showing that one in a hundred fans “liked” brand updates. Worst yet, previous studies showed that 1 in 500 brand updates reached their targets.

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