“Publish or perish” is an adage often used in the context of academia. For would-be professors to be considered for tenured positions, they must regularly showcase their brilliance through publishing relevant scholarly works. I would argue that CEOs should follow the same advice, but the output shouldn’t be doctoral-thesis-worthy communications. Rather, they should be writing compelling blog content to advance their business and personal interests. Below are five reasons why organizations should embrace the CEO blog:
1. It puts a face to your organization. A CEO is almost always the best single human asset a company has, particularly start-ups and smaller companies. Yet many businesses hide their top asset behind a marketing curtain. A short website bio, usually without contact information, makes most CEOs appear inaccessible. If your goal is to be a customer-facing and customer-focused organization, a CEO blog can create a public face for a company. Showcasing your company’s personality can go a long way toward defining your values.