5 recent Facebook changes—and what they mean for your brand

Responsible for your company or client’s Facebook page? You must read this post.

As I sift through my reader each morning, I pay particular attention to my “Tools” tab, where I follow a number of Facebook-specific blogs. I look for changes, updates, and enhancements that might affect my clients. I pass those posts along with a bit of advice on what the change or update means for them.

I thought I’d share some of those posts and the changes and updates that they reflect as you try to stay on top of the ever-changing platform.

1. New Facebook comment platform. Facebook’s new comment platform comes with a list of pros and cons. On one hand, the ability to comment on Facebook and have that comment syndicated to your blog is powerful. On the other hand, not everyone loves and uses Facebook. It should be interesting to see how this plays out in the months ahead. At the very least, if yours is a brand with a large Facebook community and a corporate blog, it’s worth exploring.

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