5 roles influencers play in content marketing

It’s not enough to just create engaging content; marketers must partner with outside opinion leaders in order to make a content strategy successful. 

The terms “influencer marketing” and “content marketing” frequently overlap.

In a 2014 survey of more than 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.

Marketers and communicators understand they must create great content that’s shareable, yet they’re far from using it to ensure a campaign’s success.

Content is still king, and influencers are superheroes capable of raising a brand’s content strategy to the next level. Influencers can boost credibility and extend your content’s reach into new communities, as well as being essential partners in generating content.

Though an influencer may serve a wide variety of functions within the scope of your company’s content strategy, here are five key roles influencers may take on:


Beyond their visibility and the relative size of their community, the prime attribute for an influencer is to be a true expert in a particular subject.

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