This is a big part of the job for a digital marketer who wants to promote it online. A digital marketer takes advantage of many different platforms and digital marketing tools in order to boost a brand’s image.
When digital marketers fail, it’s because they are not following these five rules for successful efforts:
1. Clearly communicate your role.
If you are trying to help a company build awareness of it’s brand, you first must ensure that the people you are working with at the company understand your role.
Before you begin building your awareness plan, do a quick presentation explaining to your client how you will expand promotion of a product through multiple platforms, including Web ads, social media, emails and multimedia platforms. Your client must understand how you will use your skills on multiple platforms in order to reach consumers.
2. Demonstrate your skills.