Take a moment to think about all the cold, untargeted emails you’ve received over the years and how many of those actually prompted you to click “reply.” My guess is that it’s a big, fat zero.
If you’re getting started with blogger campaigns, the first step is possibly one of the most painful, because it requires a lot of research, industry knowledge, and optimization: blogger outreach. Luckily, you’re not alone in this overwhelming task, but like many others who are jumping on the outreach bandwagon these days, you must think strategically before you start blasting form emails out to every blogger that graces your industry. Copy and paste just won’t cut it, nor will it ever prompt a reply, at least not from candidates that are the best fit. There’s nothing worse than receiving a cold, untargeted email from a business that wants to partner with you, yet knows nothing about you.
Here are five hands-on tips to help you get started with your blogger outreach efforts.