5 safeguards for avoiding a brand logo debacle
The University of California restored its old logo following an outcry over a redesign. Don’t fall victim to a similar fate. Keep these tips handy.
UC officials decided to change its look after 144 years by “quietly” unveiling a new logo in November. As casual as that may sound to some, it was in no way a small change that went unnoticed.
After much student and public outcry, UC restored the original logo and suspended further use of the new one, removing it wherever they could.
So what can your brand do to avoid a logo no-go?
1. Remember, “If it ain’t broke …”
It’s cliché, but it’s the truth—sometimes modern and fresh can’t replace classic and beloved. In those cases, stick with the traditional. Remember what happened when Gap changed its logo?
2. Ask yourself why
Why do you and others in the company think the logo needs to be changed? Let your goals inform your plan of action. Is your company going in a new direction? Or has the look simply become dated? Some situations may call for a small evolution of your original logo, rather than an overhaul.
3. Put your money where your mouth is
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