5 secret weapons for managing blogger campaigns

Hoping to start some partnerships with bloggers? These tools can help take some of the stress out of the process.

Ragan Insider Premium Content
Ragan Insider Content

This article originally ran on PR Daily in April, 2015. Marketers and PR professionals who work with brands of all sizes are seeing the value in working with bloggers to communicate messages. Consumers trust recommendations from other consumers far more than they do branded content. With that in mind, businesses are jumping in head first. Unfortunately, the process can get out of hand pretty quick, but here’s the good news: As businesses start to see the importance of working with bloggers, more tools are becoming available to empower marketers to run seriously smart campaigns.

From finding the right bloggers to managing outreach to tracking campaigns, here are some of the best tools to manage blogger campaigns from start to finish.

The Shelf

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.