For a PR professional, there’s no better feeling than landing your company or client a well-earned media placement.
Even though there are so many more outlets for coverage than ever before, landing a broadcast segment still feels especially exciting. Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television.
Though overall TV viewership is down from previous years due to the rise of online news, there’s still something very powerful about visually telling a story. TV is still an effective way to reach potential audiences. According to Pew Research, 50 percent of Americans report getting their news from television.
So how can you land your company or client placement on local or national TV news?