But fear not, it is possible. Here are five strategies to keep you sane and savvy.
1. Create a social media cheat sheet.
This will take some experimenting. Start by determining how many times you want to post to your social networks per day. Do this through trial and error to learn how your audience responds. Then determine what type of content to share.
For example, if you post to your brand’s Facebook page five times a day, perhaps your schedule could look something like this (Facebook has a built in scheduling tool now, by the way).
8:00 a.m. – Post content from your site or write a “good morning” message
10:00 a.m. – Poll your audience
12:00 a.m. – Post something funny from another site
2:00 p.m. – Post content from your site
4:00 p.m. – Post a fill in the blank
6:00 p.m. – Post content from your site
You can do something similar with Twitter and Google+.
2. Dedicate time to your favorite sites.