5 social media tools to save time and boost efficiency

Social media isn’t free—it requires your precious time. These tools aim to give you back some of those minutes and hours, and help you increase your marketing and PR efforts.

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Your time is your most precious asset, and social media eats into it. Using the correct tools is only part of your social media strategy, but it’s an important part.

Here are five tools that can save you time and kick-start your business in 2013:

Convert Facebook fans to customers with Agorapulse

It’s easy to get caught up with the number of fans you have on Facebook, but we’re in the business of selling our products and services. Your time spent on Facebook needs to be rewarded.

If you’re on Facebook and you want to take it to the next level, invest in a Facebook marketing platform that will help.

Agorapulse is one such platform that contains a broad range of functionality, including page management, 14 applications, and the facility for building a profile of your fans to help turn them into leads and, ultimately, sales.

Here are three highlights of Agorapulse:

Fan profiling: As fans interact with your content and applications, Agorapulse records it and builds a profile. Having this profile enables you to segment your fans so you can target your offers.

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