There are many ways that social media influences SEO efforts. SEO has changed tremendously over the years, and Google, Bing and Yahoo have improved their search algorithms to make searching easier and more efficient.
This is great for consumers who are searching for content, but for brand managers it can be a problem.
PR and marketing pros must stay current with search engines’ changes. For example, though content quality was once irrelevant, you no longer can succeed with substandard copy.
Social media is an important factor in SEO efforts, and online platforms are considered valuable sources of information for an organization’s website. With good social media links, you can improve your site’s SEO efficiently.
Here are several truths about how social media and SEO intersect:
1. Social media links might not boost search rank.
Many marketers believe that links shared on social platforms have a major affect on ranking.
They think that Google might take links that published on social media profiles into consideration as credible backlinks—or if you share a blog post on Twitter and it goes viral, the resulting new links might positively affect on the post’s search ranking.