Brands have hijacked songs from obscure indie bands and musical icons, alike—nearly ruining them in the process. Two songs they did ruin. And it’s Apple and car companies like Honda and Kia that are among the worst offenders.
Don’t believe me? Just take a look at these five commercials that should land a few marketers and advertisers behind bars for attempted murder—of perfectly good songs.
Word to the wise, marketers: Stay far, far away from my “Sweet Caroline.”
1. Johnny Cash “Ring of Fire.” This classic was featured in a Burger King ad and an Applebee’s spot, trapping viewers in their own Fulsom Prison. Thankfully, I can’t find the video footage of these ads. Must be a miracle—proof of a much higher musical power.
2. Vampire Weekend “Holiday.” Good thing this one is such a toe-tapper—plus, it appeared in seasonal ads only—because this up-tempo ditty appeared in not one, but two commercials this past holiday season: first for Tommy Hilfiger and then for Honda.