The world of marketing is changing faster than ever in today’s modern customer landscape.
CMOs and chief communications officers are being held accountable to drive bottom-line growth, which means there’s no wiggle room for error when it comes to leading successful marketing teams and agency relationships. I know this because I’ve seen all sides.
After eight great years developing and leading integrated, multichannel marketing campaigns at a corporation, I’m now back at a PR agency managing breakthrough campaigns. It’s been eye-opening. While I’ve seen vast changes in modern public relations practices, there are persistent issues when it comes to client-agency relationships.
Here are five key ways CMOs can manage and strengthen agency relationships to get the most out of their partners:
1. Enable your agency to be successful.