Whether you’re targeting print publications, online/broadcast reporters, bloggers or a social media audience, the better you plan your campaign, the more chance it has of success.
Follow these five steps to ensure that you have a solid platform for your next campaign launch:
1. Understand your audience.
The starting point for planning any PR campaign has to be understanding the audience that you’re trying to target. By doing so, you can be sure that the campaign you create is going to resonate with them and ultimately prompt them to take whichever action you desire—including sharing it online, attending an event or buying a product or service.
Researching your audience’s interests will also help you to plan campaign hooks that are likely to engage them. For example, understanding whether they tend to be interested in traveling, specific films or music can help you to create campaigns that align your organization with those interests.