5 steps to crafting a home page that customers love

Marketers, give your audience more than candy hearts for Valentine’s Day. These tips can help make your organization’s online presence swoon-worthy.

Ragan Insider Premium Content
Ragan Insider Content

Dinner reservations are in place, flower shops are making sales, and users everywhere are searching for the perfect home page to capture their hearts.

Think of your users in the same way you would your Valentine’s Day date. You want to impress them, while keeping their interest long enough that they learn more about you. You’re looking for a long-term relationship, a happy marriage and a few kids.

To catch users’ attention, step up your game.

First impressions are key, and your home page is generally the first thing people see. Your home page can propel you toward a great date or leave you alone at the bar. Follow the tips below to create a home page that will sweep visitors off their feet.

1 . Don’t overdo it .

Keep your home page user-friendly. It can be tempting to want to impress your users with flashy colors and poetic words, but users can become overwhelmed if too many graphics or text blocks crowd the space.

People like things that are clean and easy to read. Keep the text relevant and concise. The same goes with call-to-action buttons. Have no more than two, with simple, bold text such as, “Call Now.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.