5 steps to network your way into a PR job

Avoid the headache of those job boards and career sites—except, of course, for PR Daily’s Job of the Day—and follow these guidelines instead.

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By using a few simple strategies, you can identify and secure a dream job and avoid job search boards and career sites. These networking techniques also work well with identifying new business prospects, employees, and professional associates.

1. Determine where you want to work and identify the person for whom you’d love to work. Check the company’s blog, read its client releases, follow it on Twitter, Google the company, research it on LinkedIn. I’m not telling you to be a stalker, just do your research.

Armed with this information you can write a short cover email (or Twitter comment) about something the company said, wrote or did. Indicate that you would love to learn more about its work. Once you start a dialogue, write a note about an idea you have for a client. Down the road, email your resume and a well-written cover note explaining how you would be an asset to the organization.

2. Subscribe to the free email newsletters in your industry and related areas. For PR, the advertising, social media, PR and marketing trades are a great resources. When you see a new client win or other announcement from an agency or corporation, write a note of congratulations.

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