5 steps to scoring more press coverage through content curation

Businesses that adopt this strategy will be ahead of the curve—and reap the benefits.

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Content curation refers to the practice of collecting and sharing content that’s relevant to your audience.

Business takes many of its lessons from how everyone else makes use of social tools. To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online. There are dozens of free tools, but Storify is the one that has demonstrated one of curation’s emerging strengths.

Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

In November, college junior Ben Doernberg assembled a Storify story chronicling the New York Police Department’s eviction of Occupy Wall Street protesters from Zuccotti Park. The story was made up of tweets, videos, photos and other content that was posted mostly by people on the scene. He also included tweets from journalists reporting the NYPD’s suppression of their efforts to cover the story.

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