It can get confusing to remember to update your blog regularly, distribute your e-newsletter on a consistent basis and focus the necessary time on your social media marketing.
Fortunately, by counting to five, you can remember the foundation of what’s really important in content marketing. Here’s how you can do it:
1. Make sure you have one foundational message. Every single post doesn’t need to use the same words over and over, but it needs to have the heart of your company behind it.
For example, at Three Girls Media, we are dedicated to working with small and emerging companies—often those who need public relations and social media help the most, but can least afford it.
We show this consistent message by offering helpful tips and tricks that small and emerging companies can use to get the word out about their businesses.
2. Read everything twice. Before you hit publish on your blog post, social media updates or e-newsletter, make sure you read through it at least two times to catch typos, grammatical errors and confusing sentences.