Every brand journalist needs several tools in their content creation toolbox. One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Whether you’re a physician with medical expertise about diabetes or a CEO, this tactic gets you in front of your target audience as a thought leader.
Use the following steps to turn into a guest blogging pro.
1. Know your expertise.
Before you ask a blog owner or manager if they are interested in your content, know your material. Understand the topics in which you have expertise. Then create content on your proficiency for your own website and channels as proof of your knowledge.
2. Target your ideal sites.
Identify the websites and blogs where you want to be featured. Ask yourself these questions:
What is the purpose of my content?
Who is the audience I want to reach?
Where are my competitors writing?