So, in no particular order, here are five stories of note for PR Daily readers.
1. The Atlantic opens its newsroom to—everyone. The venerable Atlantic magazine has an online property, called Atlantic Wire, that publishes the stories “that matter most right now.” The editorial team at The Atlantic Wire pitches stories and exchanges links through the chat room client Campfire. On Wednesday, it opened its virtual newsroom to everyone as a one-day experiment and fielded pitches from the public. Atlantic Wire editor Gabriel Snyder said the purpose of the experiment was to increase transparency about the editorial process, according to Mashable.
2. NPR continues its series on public relations with story on political PR. For the last month, NPR has profiled the PR industry in a series of stories. It continued the coverage this morning with a piece on politics and public relations, drawing a distinction between lobbying and PR. To illustrate the difference, David Fuscus, president of Xenophon Strategies, compared Capitol Hill communications to D-Day. Lobbyists, he said, are like the guys on the landing crafts that stormed the beaches of Normandy. Their target is the lawmakers, he explained. Meanwhile, PR pros are like the Air Force. “We’re there about two weeks before … We’re conditioning the legislative landscape for them to go and do it,” Fuscus said. Read (or listen to) the full story here.