Consider the scenario laid out by Bil Moore in this blog post. You meet, you shake hands, you consider a connection made. But is it really there? He makes an important point: Does the person you just met feel the same connection?
Think about what you can do to be the person who is known by your network. The one whose calls are taken and emails read. The one adding value to relationships. Basically, becoming a thought leader in your industry, without being the guy who speaks at every industry conference and writes a book every year.
Here are some things you can do to make sure people know you.
Follow up when you meet people. If you’re introduced via a mutual connection, be sure to be the first one to reach out. If you meet at an event or connect online with promise of further discussion, make sure you follow through with what you’ve promised.
Share your expertise within your own company. That way, you’ll become known as a subject matter expert in your organization. People will want to work with you; they’ll want your opinion, and when you make solid contributions to projects and help educate others, people will know you.