5 techniques for precision marketing Precision is a marketing tactic that’s key to creating relevance and engagement. Blogger and strategic marketer Sundeep Kapur provides five tips to help you develop a laser-like focus that can drive a successful segmentation strategy. — Susan Young By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.