5 technology essentials for PR pros

There are devices and online platforms that can smooth your workday—and your work night and work weekend. Make the most of them.

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1. A file sharing program

Working in this field, I’m always sending large files back and forth. Many times I find that the files are just too large to send and receive with my email.

Dropbox and Google Drive allow you to share all files at any size through the cloud. As a public relations professional, you often deal with large files such as audio, videos, photos, and graphics. Both tools enable you to transfer or access those types of files with no size limit.

2. A media monitoring and list building tool

Whether you work for a PR firm or do public relations for a company, you have a client’s reputation to monitor. Cision, Vocus, and Meltwater are programs that track your client and relevant topics in the news. Both programs also help you build media lists. Google Alerts is free tool from Google that sends you email notifications when your client or a topic of interest is mentioned in the news.

3. A social media management tool

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