PR professionals have no shortage of words.
In an industry of constant pitching, talking, and networking, words are the most valuable salvos in a communicator’s arsenal.
That doesn’t mean all words are golden. Here are five terms that should be removed from your lexicon immediately:
1. Game changer. Unless your client really did create the next big thing, leave this phrase out of press releases, pitches, phone calls, and communications. Actual game changers don’t talk about changing the playing field—they just do it.