5 Thanksgiving marketing strategies

Brand managers must be even savvier to capture the attention of audiences over the long Thanksgiving weekend.

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It’s slicing more and more into Thanksgiving Day with each year.

Brand managers will have to choose a strategy carefully. Do you want to stand with stores that send the message, “We care about our employees and time with family”? Or will they succumb to the call of the cash register and shut down for just a few hours like Radio Shack?

Here are five marketing strategies for turkey-fueled sales, including the days following:

1. Black Friday: “Get out of the way, world—that HDTV is yours”

Not only do marketers have to balance excitement versus downright loathing for Black Friday sales, they also must be heard above the noise. According to Accenture, excitement for Black Friday sales is at an all-time high, and Adobe estimates consumers will spend more than $1.35 billion on sales.

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