5 things every PR grad should understand

For many new graduates, the longwinded inspiring graduation speeches and drunken late-night fêtes are over, replaced with the sinking feeling that elicits such thoughts as:

“What the eff did I just learn in the last four years—or was it five—and holy schmoly I think I owe someone (maybe a bank, maybe the government, maybe a Nigerian prince) 20,000 big ones that I can’t pay for with my job at Starbucks. At least I have health insurance and my mom’s couch.”

Sound familiar?

For those of you not in complete denial of the stress that follows the graduation hangover elation, I’m here to tell you: You will find a job. It’s true.

I’m not speaking to you as an economist or an analyst, but rather as a communications pro who has built a thriving business in the worst economic downturn since the Great Depression.

What does that have to do with you, a mere graduate? Well, just about everything. You are standing on a pile of “golden opportunity.” For those of you haters doubters, let me tell you why: