As one of my PR contacts says, I “graciously take action without naming the offenders,” and try to give an honest picture of the worst PR interactions we reporters meet with.
It’s nothing personal. Bad tactics are bad tactics, and sometimes I feel the need to call them out.
A few recent examples from my Twitter account:
For those who haven’t worked with me, I may seem like a PR hater. I’m not! In fact, I have good relationships with many PR professionals.
Here are a few of the wonderful things my favorite contacts do. I dedicate this article to the PR people who do their jobs exceptionally well and always go the extra mile for both their clients and journalists.
1. They’re flexible with story topics.
Clients have a story to tell, and they’re excited about telling it a certain way. But the angle they pitch may not be what a publication looks for.
When a reporter says, “I don’t think we can do this, but I have another story your client could contribute to,” good PR pros will think quickly and convince their client that any press, even if not the kind they planned, is good press.