5 things students should do now to secure a PR job later

The job market is tough, and public relations has become a highly sought career. You need to prepare to land that dream job. Here’s how you can start.

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Here are five tips that will give you a head start on your future career:

1. Improve your communication skills.

Most of your work in public relations involves communicating. If you sometimes find that you don’t accurately get your point across, you may have a problem. Plenty of schools nearby will offer communication courses you can take. These include public speaking and professional writing. If you’re already in college, take these classes as some of your electives, or major in communications.

2. Start networking now.

Don’t wait until you’re submitting your résumés before you begin networking. Start doing it now. Your current friends and colleagues might be your future co-workers and managers, as well as forward thinkers in the field. Make sure you have their information saved when the time comes.

I don’t mean you should whip out a notepad and pen when you meet someone new. Just try to be friendly, and meet as many new people as possible. Talk to your classmates, or go out to business gatherings.

3. Focus your efforts.

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