5 things to check before sending your next press release

Avoiding these simple mistakes can help make sure you get a call or email back from the reporters you target.

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Before you send out your press release, you need to check these five important things:

Names: It’s one of the first things reporters are taught: Always get the name right. I’m not just talking about making sure the person’s name is spelled correctly. I mean making sure you’re citing the right name in the first place. Sometimes, we get people confused or we just have a brain hiccup and type one name when we mean to type another. It’s vital that you check those names when writing a press release. Names are sacred. Get them right.

Links: Including links in your press release can be a great way to drive traffic to your website and to increase your search engine rankings. But if you link to the wrong page or include a broken link, you’re not going to enjoy any of those benefits. Before you send your press release, click all the links to make sure they work and are directed at the right pages.

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