Marketing 5 things to consider when naming a brand There’s more to choosing a great trademark than simply finding words that sound cool together. You have to consider whether you can protect your name. By Tanya Marie CurcioAug. 29, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.