Successful sports teams and great orchestras understand the importance of effective practice and preparation.
Conductors spend hours rehearsing a single score to identify the changes needed to improve. Legendary football coach Vince Lombardi said: “Practice does not make perfect. Only perfect practice makes perfect.”
This same philosophy applies to crisis preparation. Organizations that adhere to this philosophy are better able to preserve and protect their reputation when the next crisis hits. Plus, it saves money. A study by Marsh Insurance says that an organization saves $7 for each dollar spent on preparation.