I also love Chuck Norris.
My good friend Nick—who, I believe, put Mr. Norris on the invitation list for his wedding—introduced me to the wealth of facts that are available regarding Norris’s awesomeness. Norris has a lot of wisdom to share about, well, everything—including the PR fundamentals of a successful launch.
Here are five lessons from Norris to ensure an outstanding launch. I’m confident I haven’t left anything off the list, after all, the only time Chuck Norris was wrong was when he thought he was wrong.
1. Google won’t search for Chuck Norris, because it knows you don’t find Chuck Norris, he finds you. You’ve crafted your launch press release and checked it for grammatical errors; now, don’t forget to make sure that your release is optimized for search. Newswires like Business Wire and Marketwire offer services to ensure that your release is optimized and ready to go. Consider adding a video to your news release, and don’t forget to include links to your company’s social media presence.