It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for growth.
With time and experimentation, we learned several lessons to share. We also made lots of mistakes.
Following are the five most important lessons for you to use in your own content marketing.
The content must focus on the customer
With a new startup, it’s totally understandable that all the founders’ energy is focused on the product, how people feel about it, its advantages against the competition, and more that eventually helps an organization bring in sales .
However, the content marketing strategy should not be focused exclusively on products. It’s the biggest mistake entrepreneurs make over and over again.
When you think about startup content marketing, you should consider content that talks about how spectacular your product is as well as content that addresses all of the uncertainties, inquiries, curiosities and doubts potential customers may have.