It’s a truth universally acknowledged: Sales materials are often “dry,” “boring” and “sleazy.”
Yet, it doesn’t have to be this way. Your marketing copy can be better.
According to Enchanting Marketing, there are five key steps that you can follow when creating a sales page to ensure that your content doesn’t lose the reader.
1. Focus on a value proposition.
What problem does your product solve? Sometimes business people call this a pain point, referring the consumer discomfort that your product hopes to alleviate.
2. Explain your offer with clarity.
What separates your product from others? The marketplace often has multiple solutions for a problem. Why is yours the best value?
3. Back up your claims with proof.