5 tips for enhancing client relations

Working with clients can be more stressful than handling a crisis or pitching the media, yet client relations is among the most important PR skills. Here’s some advice.

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Good client relations are a skillset you will use no matter where you go in your career. In fact, most major brands and in-house positions want to hire people who are or were “client facing” because it demonstrates they can work well with all types of people.

Some will argue working with the client can be more of a challenge than dealing with the press or even a crisis situation. Clients are demanding, opinionated, and often limited by other factors in their work environment that can then affect the supporting agency team.

Here are a few tips worth applying to your relationships and interactions with your clients, and in turn, if you manage an agency, here are some hints to consider when measuring how your agency team works with you:

1. Weekly meetings, whether in person or over the phone, should be more than just a rattling off of the to-do list. Each week, the agency team should support the client with two to three fresh ideas or pitch angles, and be able to report how the overall PR program excelled the week prior.

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