5 tips for Foursquare success

The social media site is already radically changing the way customers interact with businesses

The burgeoning social media network Foursquare is a location-based platform that allows users to alert friends in real-time of their exact whereabouts by “checking in” to businesses on mobile phones. While this tool provides plenty of perks and fun for users, many businesses are also finding value in Foursquare. The convergence of online social networks with real-life networking provides a tantalizing opportunity for marketers.

Not only is Foursquare effective in building connections between people and places, but it can also be a powerful business tool, allowing companies to increase their brand awareness, drive traffic to locations and expand their customer base.