Media Relations 5 tips for framing your communications Building a campaign around a high-voltage issue or a cause requires care and understanding. Be aware of the context of what you’re saying. By Richard DelahayFeb. 28, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.