5 tips for journalists from a PR pro

Though some publicists could use every bit of advice possible, there are times when reporters could use some guidance, too. Here’s some advice, from a PR pro to journalists.

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However, many publicists do the job right. (More good ones than bad, I hope.) The good ones make sure to create targeted lists of journalists and outlets that will care about our story. They read, view, and listen to journalists’ work before pitching them. And they create short, well-written pitches to hit the mark.

We are actually an asset to journalists, if only they would see beyond the words “public relations.” To get the most of out of us, journalists could actually use a few tips of their own for dealing with PR people.

1. Answer the phone. At least once in a while. I mean, seriously, we’re going to keep calling you. And if you don’t want to answer the phone, at least email something back. Which brings me to my next one …

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