It all started out when Mark Miller, the hospital’s director of philanthropic marketing and communication, started a personal account in July to see how it worked.
The hospital has been on Facebook for four years and on Twitter for three years. When Google+ launched, Miller knew the hospital should get involved—even if brand pages weren’t allowed in the beginning stages.
“I developed a network of people who care about children’s health and hospitals, along with our employees,” Miller says.
He posted a mix of personal and work-related material on his page. “When the brand pages were launched, I already was thinking about how we could use the content,” Miller says.